It’s not too early to start thinking about Easter and getting prepped for the bank holidays. This year, Easter is early with Good Friday on the 30th March, Easter Sunday on the 1st April and bank holiday Monday on the 2nd April.

Something for the whole family

When the kids are off over Easter you have the opportunity to run some family events. Easter egg hunts are always popular, why not hide laminated Easter egg cards around your beer garden and reward any children who go on the hunt with a chocolate egg at the end? Alternatively, you could hide lots of real chocolate eggs but this could work out more expensive and a couple of older kids could end up snaffling all of them, leaving younger ones disappointed. You could have a hunt on more than one day to increase trade, parents might appreciate something to do mid-week and may even stop for lunch/a cheeky half.

An Easter fun day could go down a treat with everyone, you could have an egg hunt, egg and spoon race, bouncy castle (if space allows), family quiz and pool competition. If you don’t have a pool table already you could order one from Manco Automatics. Renting a pool table or two could cost less you think and can be a real asset to your pub or club. You may find that there’s demand for it long-term and it could help keep your tills ringing.

Think about the music

To make your pub or club the go-to destination over the bank holiday weekend, consider having live music. It can really draw in the crowds and get people buzzing. You could have one band or act on, or consider having a mini-Battle of the Bands competition. If you turn it into a charity performance, you could raise some vital funds for a worthy cause. Why not ask your regulars what they think?

For more tips on increasing your pub’s profits in 2018, click here >