If you run a pub or club, you should make sure you do all you can to promote Beer Day Britain on the 15th June if you want your tills to be ringing. This annual event has been growing in popularity every year and has been extended this year to cover the full weekend, ending on Father’s Day (18th June).
Beer day events
Whether you decide to have special craft ales for sale, a pool competition or pub BBQ, try and encourage everyone to toast Beer Day Britain at 7pm on the 15th. If people take selfies, ask them to post them on twitter with the hashtag #CheersToBeer, to get the phase trending as it has in previous years.
If you have a karaoke machine in your establishment, you could get everyone to sing along to the official Beer Day Britain song ‘Cheers to Beer’, a catchy song that punters of all ages will enjoy. Alternatively, hire a jukebox for the weekend if you don’t have one already. You could have a beer quiz with special prizes or have unique beer-infused dishes on your menu, anything to make you stand out from your rivals and make your pub or club the place to be.
Beers to impress
You definitely need to have an excellent range of beers (both bottled and canned) available over the weekend. If you’re looking for inspiration, check out The Independent’s Top 10 Beers of 2017:
- Westbrook Key Lime Pie Gose
- Magic Rock Inhaler Session IPA
- Fierce Peanut Porter
- Cloudwater DIPA
- Lost and Grounded Keller Pils
- Tiny Rebel Stay Puft Porter
- Boundary Push & Pull Imbongo
- Gipsy Hill, Southpaw
- Hofmeister Helles
- Innis & Gunn Rum Finish
Why not get some special craft ales in from a local brewery? Ask your regulars if there are any they’d recommend or go with your gut instinct. Make sure you choose beer that has wide appeal as you don’t want to leave anyone disappointed. You never know, you could find a new beer that you’ll want to sell long after Beer Day Britain has been and gone because it’s so popular.