According to a new YouGov poll of 2,000 house hunters on behalf of property website TheHouseShop.com, 1 in 4 people want their new home to be within a 15-minute walk away of a good pub. They were happy for banks, schools and churches to be further away.
For landlords, this survey confirms how important pubs are to communities and it also highlights how important it is to attract people who have just moved into your area to your pub. After all, you want them to become regulars at your pub and not at a competitor’s down the road.
Judging a book by its cover
The outside of your pub is very important as you want to impress people, whether they’re driving or walking past. Make sure your outside space is clean and tidy at all times. It needs to be well-light, with smoking shelters and heaters. If your paintwork is looking drab, now is the time to consider repainting. Posters should be fresh and appealing, enticing people in with special offers and meal deals.
Consider your drinks range
Do you offer anything other pubs in your area don’t? For instance, do you have new speciality beers every month or hold craft beer events? Why not see if your current regulars have got any recommendations.
What entertainment do you offer?
As well as offering a wide selection of drink and food, you need to think about installing a pool table if you don’t have one already. They can be hired from Manco Automatics for a very reasonable price. Every time they’re used, you’ll be earning extra money and if you hold regular pool competitions you could create a real buzz in your local area.
A digital juke box is another way of generating extra income and drawing people in. Having the latest songs available (as well as classic tracks) will mean that every kind of music lover is catered for. Fans of pub quizzes will love playing on quiz machines and fruit machines might be something you want to consider too.
At the end of the day, you want your pub to offer the whole package so that it’s at the forefront of people’s minds next time they want to meet up with friends or enjoy a night out.