Are fruit machines the future of advertising?

Anyone who has played fruit machines regularly has probably put at least one coin in a slot based solely on the branding of the machine, whether it’s a TV tie-in, a Hollywood movie, or a connection with a favourite sport. But now the opposite of this trend is making itself known in the shopping malls … Continued

Manco gaming machines: As seen on TV

For any company, being asked to supply a TV show is always an honour, and if you’ve watched much TV in the past year or two, you’ve probably seen Manco gaming machines and other equipment without even realising it. Manco gaming machines have appeared in Pot Noodle adverts – specifically for the Bombay Bad Boy flavour … Continued

FOBTs: have we all gone horse racing mad?

If you’ve read the tabloids recently, you could be forgiven for thinking that our industry’s trade association BACTA has done the unthinkable by calling for high-stakes gaming machines, known as Fixed Odds Betting Terminals, to be allowed in all adult gaming venues. FOBTs allow sizeable bets of around £50 per spin on roulette, for example … Continued

Bad Robots – when gaming machines fight back

Gaming machines have to put up with a lot, as inebriated customers poke and prod their screens and buttons, before fumbling around the payout tray to retrieve any winnings. So it’s little surprise that they’re finally fighting back, as part of a newly commissioned comedy series for E4. Bad Robots is a six-part series by … Continued