Challenges and opportunities for the pub and club trade in 2017

Pubs and clubs have had a rollercoaster ride in recent years, but for those that have weathered the storm, 2017 is likely to bring a return to better conditions.

After a challenging 2016, many Britons are looking to have some good simple fun, and the UK’s pubs are renowned the world over as being a uniquely British place to relax with friends.

To really make the most of this, pubs and clubs need to be ready to embrace new customers, with enough entertainment to keep people occupied when they need something more to do than just sit, drink and chat.

Pub gaming machines are the perfect way to do this, and even just a few fruit machines placed around your bar area will soon engage customers and start adding to your takings too.

But to cater for a larger audience, there are other options to consider, such as pub pool tables which can entertain two players, or four playing doubles, plus their spectators.

Quiz machines also tend to attract groups rather than individuals, and there’s no limit on the number of people you’ll see huddled around these gaming machines, as long as they can all see the screen!

And finally, jukeboxes are a sure bet in the most literal sense, as customers who don’t like gambling can instead put their money in the jukebox and know exactly what they will get in return.

They give you some insight into the kind of music your patrons most want to hear, put your customers in direct control of it, and have the further advantage that when one person pays into a jukebox, everybody gets to enjoy the music.

With many pub fruit machines and pool tables available on profit-sharing arrangements, rather than a fixed rental fee, you don’t have to face the challenge of paying upfront until you are certain of how much profit your gaming machines will make over the long term.

This makes them a win-win for you, just like the jukebox is for your customers – a no-risk investment with the promise of an immediate return.

Whatever the next 12 months might bring for British pubs and clubs, you won’t get too many opportunities to make a positive return from a no-risk investment.

And there’s no better time to install pub gaming machines than in the brief post-Christmas lull, so they are ready to welcome your customers back once the turkey has settled and the tinsel is packed away.

Dry January – Ways to make it work for your pub

January can be a grim month for lots of people after the excitement of Christmas and New Year. Money is tight, with lots of people having been paid early in December now struggling to make it to the end of the month. Credit card bills are landing on doormats too so it’s no wonder that many people decide to have a dry January.

As a pub/club owner, you need to ensure your profits aren’t dry this January by giving your punters an incentive to visit you, even if they’re not drinking. Here are some ideas…

Themed nights with food

People mightn’t be drinking (or drinking less than usual) but that’s no reason to not have some themed nights with a juke box available to blast out some tunes! If you have a talented chef, they should be able to whip up something special for Chinese New Year on the 28th January. Buying a few decorations and coming up with some special cocktails doesn’t take a lot of effort but if it’s done right, your till won’t stop ringing.

Pool competitions

Why not make room for a pool table or two and run some pool competitions in January? You could have a leaderboard near the bar and offer a prize to whoever is at the top come the 1st February. Hiring a pool table costs less than you think.

Fruit machines and quiz machines might also help you boost profits, especially at this time of year.

Run a charity event

You could put on a special battle of the bands event to raise money for a local charity. The musicians would perform for free, you could charge an entrance fee that goes straight to the charity and have a raffle to raise even more money for the worthy cause. It would raise the profile of your venue and be good PR too. If people like what they see, they could very well become regulars.

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