Friday 29th August 2014

Are fruit machines the future of advertising?

Anyone who has played fruit machines regularly has probably put at least one coin in a slot based solely on the branding of the machine, whether it’s a TV tie-in, a Hollywood movie, or a connection with a favourite sport. But now the opposite of this trend is making itself known in the shopping malls … Continued

Friday 22nd August 2014

Manco gaming machines: As seen on TV

For any company, being asked to supply a TV show is always an honour, and if you’ve watched much TV in the past year or two, you’ve probably seen Manco gaming machines and other equipment without even realising it. Manco gaming machines have appeared in Pot Noodle adverts – specifically for the Bombay Bad Boy flavour … Continued

Thursday 14th August 2014

FOBTs: have we all gone horse racing mad?

If you’ve read the tabloids recently, you could be forgiven for thinking that our industry’s trade association BACTA has done the unthinkable by calling for high-stakes gaming machines, known as Fixed Odds Betting Terminals, to be allowed in all adult gaming venues. FOBTs allow sizeable bets of around £50 per spin on roulette, for example … Continued

Monday 11th August 2014

Bad Robots – when gaming machines fight back

Gaming machines have to put up with a lot, as inebriated customers poke and prod their screens and buttons, before fumbling around the payout tray to retrieve any winnings. So it’s little surprise that they’re finally fighting back, as part of a newly commissioned comedy series for E4. Bad Robots is a six-part series by … Continued

Thursday 31st July 2014

Licence changes could be good for juke box hire

Venues interested in juke box hire could soon find it is easier for them to offer recorded music, without the need for special permission under entertainment licensing laws. A consultation by the Department for Culture, Media and Sport concluded earlier this month, with broad support for the proposal to treat both live and recorded music … Continued

Friday 25th July 2014

Growth in Machine Games Duty shows value of game machine hire

Gaming machine hire is a way for venue owners and managers to tap into a multimillion pound market, particularly during the summer months. The latest Betting, Gaming & Lottery Duty Bulletin, published by HMRC and the ONS, shows tax receipts up to and including June 2014. In that month alone, £15 million was collected in … Continued

Friday 18th July 2014

Pub pool tables continue to set the scene

Pub pool tables help to bring a sense of scenery to pubs – and this summer, they have been doing the same in several theatre productions.The latest of these is A Handful of Stars, a production at London’s Trafalgar Studios until Friday July 25th.A previous run of the show at Theatre503 was a sell-out success, … Continued

Friday 27th June 2014

How gaming machines can have emotional impact

Gaming machines often feature a large sign attached to the top of them, advertising the biggest jackpot that can be won in any one game – which is now £100 on the more modern pub machines and up to £400 on club machines.  But is the chance of monetary reward the greatest motivating factor in … Continued

Friday 20th June 2014

Gaming machines perform well on ‘price elasticity of demand’

Gaming machines are among the best performers in the UK betting and gaming market on the economic measure of ‘price elasticity of demand’. This is a principle that is used to estimate how much an increase in price might reduce demand – and therefore profits – so retailers and operators know what price point will … Continued

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